Search Engine Marketing (SEM), or Paid Search, is a form of internet marketing that improves the ranking of your website in search engine results. This is mainly done using Google Ads and Bing Ads, by bidding on specific keywords related to your website and your business activity.
In essence, you purchase ads which appear on search engine results pages. This increases your site's visibility, and helps you drive more, better qualified traffic, to your website.
SEM campaigns need to be structured and managed by a professional to ensure they are well-optimized and profitable in the the long term.
Product campaigns, using Google Shopping or Amazon Sponsored Products, are an excellent and easy way to increase your online sales.
Google Shopping campaigns will display your product ads at the top of Google search results. Amazon sponsored ads will be displayed in Amazon search results when people are searching for your products.
Running product campaigns alongside your SEM campaigns will increase both your visibility and online sales.
DISPLAY & RETARGETING
Google Display Network makes advertising on websites to promote your business with image, video, or text ads. Display advertising is a great solution to increase visibility and for branding purposes.
Choosing the right placement, audience and content for your ads is fundamental to achieving good results. As a professional, I can help you choose the best settings for your Display campaigns.
You can also run a Retargeting campaign in order to reach past visitors, potentially retargeting them with specific ads based on their behavior.
Social media is a very specific channel, as people are not actively searching for something like they are when using Google. But they do want to discover new things, however. That's why social media requires a different advertising approach.
Most popular social networks such as Facebook, Instagram, Twitter, Linkedin, Youtube, or Pinterest, propose highly- targeted and innovative advertising solutions.
Whether you want to increase your visibility or your revenue, I can work with you to find the solution that's right for your business.
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